Our RAPID Benchmark has now been run on over 500 Australian SME(Small to Medium) Enterprises and the results have been astonishing to say the least. Commentary on the benchmark was featured in this month's 10th Anniversary Virgin Blue In-flight magazine. Australian businesses are only doing on average about half of the important marketing activities that they could be doing to grow their business. Some key gaps include not researching customers needs and wants, not communicating to their database, not writing a marketing plan and not measuring the return on investment from their marketing. We'll replicate this benchmark in the USA shortly to compare. In the meantime, Australian SME Business owners need to do more marketing to help their businesses flourish.