Everyone likes to laugh and the concept of humour in marketing has always interested me. There are some very creative and very funny people in the marketing and advertising industry in Australia. Whilst everyone is an individual, with their own sense of humour, sometimes a marketing or advertising campaign comes along that has a broad cross section of the community in stitches. I'd be interest in anyone posting a recent marketing, branding or advertising campaign that they found funny and why. Also, any campaign that was trying to be funny that you found irritating, rude or just plain sick.
One recent billboard campaign from Hard Yakka made me chuckle - featuring Kenny the headline for this workwear brand reads "Anything else is number two" a delightful twist on the tried and true market leader strategy whilst taking a not so subtle poke at the quality of the opposition. Well done to Hard Yakka for this creative wordsmithing.
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